Bobby Pulido - A Token Series TEDx McAllen Edition by Life Currency

In this episode of "A Token Series: TEDx McAllen Edition by Life Currency", Bob Lozano sits down with music icon Bobby Pulido for a raw and inspiring look at what it takes to thrive in the world of Tejano music and stay grounded through it all.

From battling performance anxiety to staying emotionally balanced on stage, Bobby shares what most fans never see: the discipline, the business smarts, and the deep personal values that guide his career. You’ll hear how he balances routine with creativity, why songwriting is emotional work, and how he’s building a legacy rooted in family and purpose.

Whether you’re in the music industry or simply chasing your creative dreams, this conversation is packed with wisdom on navigating success without losing yourself.

00:00 Navigating Performance Anxiety
02:54 The Balance of Routine and Creativity
05:53 The Business of Music
09:05 Emotional Balance in Performance
12:00 The Art of Songwriting
15:01 Cultural Reflections in Tejano Music
18:08 Personal Values and Non-Negotiables
21:09 Legacy and Family Traditions

About us: Bob Lozano is the CEO of F&P Group, a company involved in restaurant management, commercial real estate, and digital marketing. Coming from a family of franchise owners, he's a passionate entrepreneur who builds successful businesses and creates positive company cultures. Bob is dedicated to exceeding expectations and making a positive impact.

Interested in starting, growing, or improving your work with multi-unit franchises? Learn more below.

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